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Lets Make the World More Beautiful Together

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Hello

My name is Zoi Traiforos

I’m a graphic designer specializing in packaging, branding, and marketing design. My work brings brands to life across both physical and digital experiences, from impactful product packaging and retail displays to websites, campaigns, and promotional materials. I focus on creating cohesive visual systems that are not only beautiful, but also communicate a brand’s story, connect with its audience, and make an impact in the marketplace.

Notable Projects

Explore my creative journey through these major projects

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Palmperfect Rebranding

Refreshed the packaging to make it youthful resulting in doubled store count and higher priority on the shelf at Walmart. 

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NACDS Tradeshow Assets

I designed the wall graphics for the 2023 NACDS show that displayed our products through our stylized and lifestyle imagery.

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Mowbie Brand Creation

With the packaging and logo deisng by Sara Vo in mind, I shaped the branding through creative assets and website design.

My Skills

1

Adobe Creative Programs

Works with Photoshop, Illustrator, and InDesign with ease, due to eight years of experience with the Adobe Creative Cloud programs

2

Design Thinking

Uses design thinking steps to create works that reflect the mission statement and develops the intended responses through the brand identity

3

Video & Gif Creation

Uses AfterEffects and PremierePro efficiently to create motion graphics, and infographics that help maintain the audience’s attention 

Zoi is extremely organized and systematic in her approach to design projects. She is hard-working and strives to create order in chaos.

Julie Cannavei

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