Plum Beauty

In our beauty brand endeavors, my primary role involved updating packages while adhering to existing designs and orchestrating photoshoots aligned with our envisioned modern brand image. Collaborating closely with Art Director Julie Ciannavei, we aimed to transition away from the previous heavy floral motifs. Instead, we opted for a more contemporary approach, incorporating lighter colors and smaller floral elements to encapsulate the essence of the brand. This meticulous approach aimed to refresh the brand's visual identity, aligning it with our desired modern aesthetic.