CRISP
COSMETICS
PACKAGE DESIGN PROCESS
A company focused on creating gluten-free facial products for everyone.
PROJECT DESCRIPTION
The project at hand is to create a skin care company and design a few packages for them. The products are a facial scrub and a moisturizer that works for the general population. The company main focus is to be organic, and as natural as possible. The company prides itself on being one of few to provide gluten-free cosmetics and skin care.
This company will be for all ages in the middle-class, with a gender-neutral design. The design should be classy and appealing to all genders. The colors used should reflect the natural ideals.
NAME IDEATION
.png)
From this coggle mind map the name of the company was chosen. I decided that the company would be Crisp Cosmetics. I believe the word is not feminine nor masculine, and it evokes a positive connotation for the audience. The first thing I think of with the word crisp is a piece of fruit, which plays into the natural theme of the company.
I believe this word is straight to the point and gives people an organic feel. This word is more powerful than the others in this mind map, as it seems to have a punch to it. There is also no company named Crisp for cosmetics, making it available for me to use.
MOODBOARD
This moodboard is for the logo ideation. This represents the proposed color themes and layout of the logo. The feel of these logos and colors are organic as well as classic.
LOGO IDEATION
I began the process of making the logo by doing thumbnail sketches. I then researched typefaces. I chose to go with a sans serif, as most cosmetic companies do not use serif typefaces. I chose Times Sans Serif as my typeface due to its high contrast thick and thins. I wanted to make a logo type at first but they were boring and lack the proper message. I did not like the look of the text in a circle around the logo.
I used color boards to test different colors. I am drawn to the vibrant color schemes that include yellow, as the color is not used for many logos. This is not an apparel company so gradients should not be a problem, as there will be no embroidery. The gradient also give the logo depth.
The gradient was not used in the final mockups, as the color did not resonate with the purpose of the brand. The color was changed to a teal, as it is not outrageously feminine in nature. Gradients were not used because the package design featured a pattern that would be the main design.
#A9DCD8
#37625F
SURFACE GRAPHICS
The goal of the pouch design is to be simplistic, as this allows more customers to find the packaging appealing. The color choice is designed to be seen as gender neutral. The pattern is intended to add interest to the design, so that it becomes eye-catching. The pattern also adds a bit of fun to the design, as without it is just color blocking which did not look as appealing for this company.
