PROJECT DESCRIPTION
This logo is for a charitable apparel company focusing its effort on providing more resources for cat shelters.
This company was thought of after seeing Puppie Love and Ivory Ella success in helping animal shelters and wildlife organizations. There charitable apparel is popular and produces a fashionable giving culture amongst teens and young adults.
I wanted to model the logo to be similar to theirs without coping their style, and producing infringement problems.
THE LOGO DESIGN PROCESS
The design process began with the photo of my cat. I used one of her lying down as standing up would be too large vertically. This pose accurately represents the average temperament of cats. It is important that the pose gives a positive vibe as some people have adverse attitudes towards cats.
I gridded the image and reduced the length of the torso to look less strange. Then I rounded the ends of the logo to match the typeface.
After gridding the cat I used circles to fix some of the major curve. I wanted to keep hand drawn look rather than giving it a cold capitalistic vibe.