AFRICAN WILD
DOG LOGO
This logo is to depict the endangered animal from the WWF endangered animal list. The purpose of this logo is to raise awareness of the animals condition within the global ecosystem. This piece must be designed to work together with other pieces depicting various animals, so it must be simple and not show personal style. The animal I chose was African Wild Dog.
MOODBOARD
LOGO IDEATION
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I used the images of the dogs to construct an image that appropriately resembles the endangered animal. I took my sketch into illustrator and outlined it. then I used ellipses to make sure the edges were rounded. I added the continent of Africa with Madagascar on the tale to convey the habitat of this animal, as it is not obvious to the general public. I made sure to make a knockout of the logo to ensure that it could be versatile.
FINAL LOGO
MOCK-UPS
